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The 2026 Edelman Trust Barometer is out. What do its results mean from a #CX angle? Based on the trajectory from Innovation Anxiety (2024) to Grievance (2025) and finally Insularity (2026), we can see five critical impacts on Customer Experience (CX). The data suggests that CX strategies must pivot from purely functional service delivery to acting as engines of trust, fairness, and local connection, i.e., become more strategic (pun intended). The Shift to "Polynational" CX: Localizing the Experience The 2026 report identifies a sharp rise in "Geopolitical Insularity," where consumers (i.e., people) significantly distrust foreign companies compared to domestic ones. Source: Edelman Trust Barometer 2026, p6 Impact: Global brands cannot rely on a one-size-fits-all customer journey anymore. They must adopt a "polynational" model where the brand feels deeply local. Actionable CX Strategy: To overcome the distrust of foreign entities, companies must demonstra...

Cloud Wars’ Bob Evans recently did an excellent and very interesting interview with SAP CEO Christian Klein about SAP ’s priorities, which include integrating generative AI with SAP Business AI “ to address complex business challenges an drive holistic transformation by optimizing processes like quote to cash ”. Klein repeatedly referred to end-to-end (E2E) and SAP’s great library of E2E processes that gives the essence of or at least a standardized framework for the value streams within a business. Not surprisingly, and correctly so, Klein also repeatedly emphasized the value of AI and, in particular, generative AI, to create customer value. This happens via Joule’s ability to orchestrate different agents across the value chain, i.e., different E2E processes. Joule is SAP’s Ai assistant. He also emphasized on the value of the suite and on the importance to “ in the core business ” not run with “ agents of 100s of different tech companies ”. This is where “ the suite is winning ”. E...

It is hard to believe, but another year just flew by. It was a year that was defined by considerable hope and hype about generative technologies. It also means that another year lies ahead of us, a year that may or may not bring change. It also means that I get asked again for my outlook for CRM, CX and AI, and what are relevant industry trends to observe. As said, last year everything revolved around generative AI and I consequently looked at what’s going to happen on the front of CX and generative AI. Let’s look at how good my glass ball did work before looking at 2025. In summary, I postulated that there will be  More success stories (partly right) more sophisticated use cases (partly right, although I didn’t really look at agentic AI) a flurry of more specialized models (yep) more companies starting to look at the ROI of implementations (partly right again, as there is still a lot of experimentation going on) a strong platform play going on (spot on, but this, frankly, wasn’t ...

The news On Monday, July 22, 2024, SAP presented its numbers for Q2 and H1, 2024.  The highlights include: Cloud backlog up by 28% (27% in Q1) Total revenue up 10% (8% in Q1) Cloud and software revenue up 10% (9% in Q1) Cloud revenue up 25% (24% in Q1) Cloud ERP suite revenue up 33% (31% in Q1) This in combination with an increasing margin. The total revenue growth and high profitability needs to be seen in the context of the company's still ongoing cloud transformation, with continuously decreasing software license and support revenues. Obviously, the financial community liked these numbers, as can be seen by the jump of SAP’s share price by more than 5 per cent from about $200 to $212 after releasing the earnings numbers. According to CEO Christian Klein, a lot of this success can be attributed to SAP’s AI strategy. Klein stated that almost a fifth of all closed deals included premium AI use cases. A grain of salt in the soup is the employee engagement index that is part of the ...

The news On May 29, 2024, Salesforce reported its results for the first quarter of the fiscal year 2025. Highlights are a total quarterly revenue of $9.133bn US, resembling a year-over-year growth of 11 percent a current remaining performance obligation of $26.4bn US a remaining performance obligation of $53.9B US an operating margin of 18.7 percent. diluted earnings per share of $1.56 The company reported a revenue guidance of $9.2bn - $9.25bn US for the next quarter and a full year guidance of $37.7bn - $38.0bn US, resembling growth rates of 7 – 8 percent and 8 – 9 percent, respectively. With these numbers, Salesforce ended up at the lower end of last quarter’s guidance on the revenue growth side while exceeding the earnings per share projection and slightly lowered the guidance for the fiscal year 2025. The result: The company’s share price dropped from $272 to bottom out at $212. The bigger picture Salesforce is the big gorilla in the CRM and CX industry. The company has surpassed ...