Beginning of September 2025, the CRM Magazine published its 2025 CRM Industry Leader Awards on Destination CRM . This year, the awards nominate five outstanding companies across eleven categories. As in recent years, CRM Magazine asked some renowned analysts to chose Industry Leaders for 2025 using a simple question: “ If you had to recommend a CRM solution—whether an enterprise suite, contact center infrastructure, or a customer data platform—to a client, what would they choose, and why? ” And, of course, the analysts – being analysts – gave their answers. And good answers they are. But this is not the topic of this post. What is it then? Glad you asked … It is about the term “unified customer experience platform” and the corresponding award category . Looking at the winners and their corresponding descriptions, it turns out that there seems to be a clear dominance of customer service and contact center solutions in this area – with the exception of the honorary mention of Sprink...
- CRM (and other) Thoughts from Down Under