A while ago I had the pleasure of talking with Austin Willms who took me through a tour presenting GreenRope, a CRM solution for small businesses that offers three ‘suites’ of functionality across ales, marketing, and operations. The operations suite probably needs a bit of explanation but is essentially the customer service portion plus functionality covering project- and event management, knowledge management, a wiki, collaboration and – important – the majority of contact management functionality. The Sales suite covers workflows, activities, leads, and contact handling and the marketing suite provides marketers with the tools they need to do their job. ‘Their job’ mainly being e-mail- and website-marketing, with some social media marketing added to it. This is something that GreenRope is particularly well geared for. The software has its origins as an e-mail marketing tool that evolved into a business suite of CRM-related tools that supports additional customer requirements....
- CRM (and other) Thoughts from Down Under