aheadCRM

There. Is. No. Metaverse. I am sorry to be a party pooper but read me out. It doesn’t exist. At least not yet. And not for quite some years to come. I am talking of a decade or more. Perhaps not ever. And whence it comes, it probably looks different from what we see now, and we will likely call it by a different name. Does this statement surprise you? I mean, many people, companies and investors are looking at metaverse as being the next big thing. Crunchbase already in November 2021  reported more than $10.6bn being invested  into metaverse related startups. According to a Galaxy  report quoted by Institutional Investor , crypto and blockchain startups alone collected more than $32bn in 2021.  Microsoft just invested a whopping $70bn in Activision Blizzard , which is clearly a metaverse play. So much money cannot be wrong, right? Google trends also suggests that there is quite some interest in these topics that came up quite recently and quite suddenly, which means ...

It is the end of 2021 and I do not have anything better in mind than writing a last post for the year. So let’s do it. There have been some terms that were used more than others with some of them actually being quite hyped. Some of them for the right reasons, some of them for the wrong ones. My favorites of these terms include in no particular order: ·       Metaverse ·       NFT (non-fungible token) ·       RPA or robotic process automation ·       Hyper personalization ·       Hyper automation ·       Customer Journey Orchestration ·       Low code / No code ·       Artificial intelligence / machine learning Hyper personalization I already did a short video that expresses my thoughts on hyperpersonalization. You cannot really avoid the term when browsing the web with anything related to CX in mind. Back in the day, what is now called hyper personalization was called...