aheadCRM

The Lost Strategy: What CRM Was Supposed to Be CRM at its very origin, was a strategy. With the advent of systems that support the execution of this strategy, the term more and more got shifted to describe a system. This shift can get seen in the words of CRM Godfather Paul Greenberg . His pre-2009 definition of CRM was “ a philosophy and a business strategy , supported by a system and a technology designed to improve human interaction in a business environment. ” This changed to " Customer Relationship Management is a technology and system that sustains sales, marketing and customer service activities. It is designed to capture and interpret customer data, both structured and unstructured, and to sustain the management of the business side of customer related operations. CRM technology automates processes and workflows and helps organize and interpret data to support a company in engaging its customers more effectively " in acceptance of this change (emphasis by me). These...

The news Today, May 22 2024, SugarCRM and sales-i announced the acquisition of sales-i by SugarCRM. sales-i is leading provider of a revenue intelligence solution that helps businesses maximize their revenue and profitability. It targets at making sales professionals more efficient and effective by providing actionable insight into every customer, product and sale.  The acquisition comes nearly a year after Sugar announced a partnership with sales-i to improve business-to-business (B2B) sales performance by delivering AI-powered revenue intelligence that leverages the data of a business's enterprise resource planning (ERP) system and CRM. This combination provides businesses with actionable insights that improve sales, marketing, service and support, resulting in greater revenue and higher levels of retention. You can read the full announcement here . The combination of SugarCRM and sales-i combines the detailed transactional data residing in ERP systems with the rich sales data...