The News On May 10, 2022, Zoho released Zoho Marketing Plus , its suite of marketing solutions. You can read the complete press release here . The suite combines multiple Zoho applications including Campaigns, Social, Webinar, Analytics, Marketing Automation, Workdrive, PageSense, Survey, and Backstage. It shall provide digital marketers with a unified platform of integrated capabilities that help them achieve their objectives more easily through a combination of simplification, integration and embedded collaboration capabilities. Zoho Marketing Plus brings together marketing activities throughout the whole campaign life cycle from ideation through creation, execution to measurement. This allows to manage campaigns and provides the whole marketing organization with a single shared view of information. " Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It's becoming increasingly difficult to properly manage multiple...
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