aheadCRM

With our guest Adrian Swinscoe the CRMKonvos team walked the line between Punk and CX, discuss what they have in common. Adrian is the author of Punk CX , a book that he is not ashamed to admit was conceived after having a drink or two. Punk is a reaction to the attempt at perfection and an obsession towards technical skill that are a hallmark of Prog Rock. Prog Rock simply appeared overblown. Punk, in contrast, is not about perfection. Instead it is about doing, getting started, with corners and edges. In this sense, Adrian is a punk of CX, and his book is absolutely readable, with quite some food for thought. It is DiY style, just as punk is. But how does this apply to CX? Find out punk style. Watch this great CRMKonvos episode. Of course, we didn't just stick to this but also looked into what are similarities and differences between CX in the US and Europe, and so much more, including the future and microphone latency.

CRMKonvos Nr.18 - KI, #beyondCXM perspectives and opportunities with more dynamics are coming up. This time in our focus: The SugarCRM Story and the node.io integration. In this CRMKonvos Ralf Korb and Thomas Wieberneit talked with SugarCRM CEO Craig Charlton and CTO Rich Green about the past, present and future of SugarCRM. Of course, we covered the progress of the integration of node.io , and the reasons for choosing it. But then there are also topics as mundane as why there are still reasons to choose an on premise installation vs. going cloud. What is a platform? Rich Green has a very good definition with a very own Sugar twist to it - and which makes a lot of sense. What is the real reason for appointing James Norwood into the board? Apart from him being an extremely kind, knowledgeable and connected person? What are the top five gaps in Sugar's footprint? We covered a lot of ground. Enjoy this very enlightening English episode of our CRMKonvos

During this episode we talked with Mitch Lieberman who has quite some experience in the CRM industry, on the vendor- and analyst side. He was with Epiphany, Sugar, and with G2, to name but a few. He has the insight and the sharp mind that makes this conversation particularly interesting, without me diminishing the other ones, though. Mitch certainly got our grey matter into high gear during our conversation that started with CX, went into a solid discussion of the value (what is it?) of Customer Data Platforms, CDP, on to conversational systems - and back. We learned a lot. You can, too. This conversation is in English, apart from a few minutes at the beginning and the end.

#BeyondCXM. To turn customers and employees into fans as a possibiility to achieve sustainable business is what Ralf Korb and Thomas Wieberneit as hosts discussed with Dr. Winfried Felser and Marc Schmid , CEO of Novadoo . Sometimes the magic of customer experience if found beyond normal processes and classic expectations and therefore individual, consumable, experiences. This happens especially if one offers a genuine and heartfelt 'Thank you' and with that creates an emotional bondo or relationship with the customer, instead of just a transactional one. Leading up to this: What are companies like Microsoft, Oracle, Salesforce, SAP, or Zoho currently doing and how can these developments help with a Corona restart with ten times the current possibilities? Big topics, discussed in this CRMKonvos episode. This episode is in German language.

In this episode we had the pleasure to talk with fellow long time analyst, influencer and CRM industry observer Marshall Lager about what value TikTok could bring to Oracle - if any - and continued from there to experiences and experience management upto raising the question about what lies beyond CXM. Will it be purely technically driven or even philosophical? Find out in this episode fo the #CRMKonvos. And do not forget to tune into the next one, which will continue on the theme of going beyond CXM. This episode is in English.