aheadCRM

Every AI CRM vendor selling into 2026 has an AI agent story by now. The differentiator is no longer whether agents exist, but who is allowed to build the next one, how long that takes, and what happens to the bill once it works. For decades, CRM has promised growth and mostly delivered data entry, decaying from a system of action into a system of record. The agentic shift changes that, and with it the questions buyers should ask. Let’s put Creatio's AI CRM to those questions, following a deal from lead to order to see how much orchestration ships out of the box and how much a revenue team must assemble. The findings are published in full in my report, AI CRM for Revenue Growth : Inside Creatio's AI-Native No-Code Platform . The company behind the platform Creatio is a privately held, AI CRM and no-code workflow automation company headquartered in Boston, founded in 2014 by Katherine Kostereva , who remains CEO. It ran as bpm'online until a 2019 rebranding, bootstrapped ...

Recently, while on the ground in Austin, Texas, attending ZohoDay 2026, I had the pleasure of sitting down with   Vaibhav Dani , the CEO of   Map Communications . In the enterprise software ecosystem, we talk endlessly about digital transformation, but it is always refreshing to ground those lofty concepts in reality by speaking directly with the leaders navigating these complex implementations. Our conversation touched on a surprisingly common, yet notoriously difficult challenge: harmonizing a homegrown operational tech stack with off-the-shelf enterprise software. Map Communications’ journey with the Zoho ecosystem provides a masterclass in pragmatic architecture, the age-old "buy versus build" dilemma, and the foundational data hygiene required to actually make artificial intelligence work. TL;DR     If you do not want to read this, here’s the full length   video interview . Everybody else, please read on. The Business Context: Bespoke Service at Scale ...

During ZohoDay 2026 in Austin, I had the opportunity to sit down and chat with Tony Thomas, the head of   Zoho   US. Tony has been in this role for just over a year, navigating an economic and technological landscape that got ever more complex. Our conversation covered everything from shifting macroeconomic realities and Zoho’s upward trajectory into the mid- and enterprise market, to the fundamental ways generative and agentic artificial intelligence are challenging the traditional economics of software implementation. With software pricing already being under pressure, it is more than likely that implementation costs are next. I said it before, the time-and-material billing that SI’s are still favoring is probably   going the way of the Dodos . What became abundantly clear during this conversation was that Zoho continues to forge its own contrarian path, adapting to market pressures by continuing to rethink how software value is delivered. One could even say that Zoho’s...

During ZohoDay26, I had the absolute pleasure of sitting down and talking CRM with   Julie Lloyd   from   Acme Brick   in beautiful Austin, Texas,. Naturally, the topic of the day was Acme Brick’s fascinating journey into the Zoho ecosystem. As a CRM analyst and consultant, I've seen countless software deployments crash and burn because organizations focus entirely on the technology rather than the people actually using it. That is why talking with Julie was such a breath of fresh air; her focus is entirely on the human element of Acme Brick’s digital transformation. For those who aren't familiar, Acme Brick isn't just any company; they are the largest US-owned manufacturer of brick. They deal in a wide gamut of materials, including manufactured block, stone, tile, and various other wall cladding. It is a sizable operation with around 1,700 employees spread across 13 states. This coming April, Acme Brick is celebrating its 135th birthday. When a company with that muc...