The digital marketing landscape is undergoing a massive tectonic shift. Since the ascent of Google, search engine optimization was the undisputed king of visibility. The industry grew into an eighty-billion-dollar behemoth built entirely on gaming Google search results. Marketers optimized keywords, built backlinks, and structured their websites to appease a single, dominant algorithm. Times are changing rapidly. We are now entering the era of Generative Engine Optimization. The rules of engagement have completely shifted. In our latest CRMKonvos episode, Ralf and I sat down with Noriko Yokoi . Noriko holds a PhD from the London School of Economics and is co-founder of 3cubed.ai . We discussed this exact transition. The shift from traditional SEO to Generative Engine Optimization is leaving many enterprise buyers completely confused. Marketers are flooding LinkedIn and other platforms with colorful PDFs trying to explain the difference. The reality is far less glamorous and much more ...
- CRM (and other) Thoughts from Down Under