aheadCRM

The News On October 1st, 2020 SAP announced its intent to acquire Emarsys , a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval. The purchasing price is not disclosed. According to Crunchbase , Emarsys was funded with $55.3M US by Vector Capital in two funding rounds 2015 and 2016. Not being a financial analyst, I would expect a purchasing price of north of $ 500M US. Emarsys positions itself as a customer engagement platform that combines omni-channel automation, personalization, loyalty management and reporting/analytics. The company has more than 1,500 customers, makes about 2/3 of its revenues in the EMEA region and has a pretty strong partner network including technology and agency partners. Key commerce integrations include Adobe (Magento), Salesforce, Shopify and, of course SAP Commerce. On top of this, the platform brings prebuilt industry ...

The News Well, it is already more than two weeks ago that this news hit the wires, but SAP announced the acquisition of Gigya , a leading Customer Identity and Access Management (CIAM) platform vendor. Gigya got placed in the top position of Forrester’s Wave for Customer Identity and Access Management Platforms Q2 2017, a position that is owned by SAP, if the company manages to address customer (and hence analyst) concerns that arise from the merger. SAP, in turn, with its SAP Hybris branded software, provides a suite of commerce and engagement solutions that allow organizations to build and leverage in real time a 360 degree view on the customer, across channels and devices. Gigya is an SAP (Hybris) partner since 2013 or so, and has integrations with SAP Hybris Ecommerce, SAP Hybris Marketing and SAP CRM. SAP intends to make the Gigya platform part of its Hybris portfolio. The transaction is expected to be closed by end of 2017. The Bigger Picture The CIAM market is e...