Every AI CRM vendor selling into 2026 has an AI agent story by now. The differentiator is no longer whether agents exist, but who is allowed to build the next one, how long that takes, and what happens to the bill once it works. For decades, CRM has promised growth and mostly delivered data entry, decaying from a system of action into a system of record. The agentic shift changes that, and with it the questions buyers should ask. Let’s put Creatio's AI CRM to those questions, following a deal from lead to order to see how much orchestration ships out of the box and how much a revenue team must assemble. The findings are published in full in my report, AI CRM for Revenue Growth : Inside Creatio's AI-Native No-Code Platform . The company behind the platform Creatio is a privately held, AI CRM and no-code workflow automation company headquartered in Boston, founded in 2014 by Katherine Kostereva , who remains CEO. It ran as bpm'online until a 2019 rebranding, bootstrapped ...
- CRM (and other) Thoughts from Down Under