In a mobile world, where the smartphone has become the command center of our lives support needs to be offered from directly inside the app, using in-app messaging. This way the advantages of being able to send relevant contextual information about the state of the app to the service agent and the ability to engage in a service conversation via a conversational UI can get brought to full advantage. The user is identified, relevant information has been gathered, which the service agent can use right away. This leads to capabilities that a genuine mobile in-app support system needs to have on top of generic help center functionality: 1. In-App FAQ that gets pushed out to the phone and is available in an offline scenario 2. Collation of meta data about the phone, user and the incident that created the support call, along with the ability to send that to the customer service center 3. In-App messaging/conv...
- CRM (and other) Thoughts from Down Under