The News A few days ago Salesforce announced an update to its sales cloud that features Einstein powered predictions, insights, and productivity. The press release is linked above or alternatively you can read it below, along with some comments of mine. Salesforce is (again) addressing the three main issues that plague CRM implementations since Tom Siebel coined this term. Let me paraphrase them> 1. Salespeople do not find the time to do their job, which is selling. Instead they are spending an inordinate amount of time entering data that supposedly only helps their management controlling them a little more. 2. Sales managers do not have enough visibility into what is going on in their area of responsibility, what their team is doing (and why), whether they are doing the right thing. The same problem, of course, applies to the Head of Sales, just at a bigger scale. 3. Sales oper...
- CRM (and other) Thoughts from Down Under