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Salesforce's next Move - Sales Cloud Supercharged?

The News A few days ago Salesforce announced an update to its sales cloud that features Einstein powered predictions, insights, and productivity. The press release is linked above or alternatively you can read it below, along with some comments of mine. Salesforce is (again) addressing the three main issues that plague CRM implementations since Tom Siebel coined this term. Let me paraphrase them> 1.      Salespeople do not find the time to do their job, which is selling. Instead they are spending an inordinate amount of time entering data that supposedly only helps their management controlling them a little more. 2.      Sales managers do not have enough visibility into what is going on in their area of responsibility, what their team is doing (and why), whether they are doing the right thing. The same problem, of course, applies to the Head of Sales, just at a bigger scale. 3.      Sales oper...

Sharing Economy - A Rant

Thunderstorm; Photo by  Marc Wieland  on  Unsplash In the past weeks I have been to some events. Their main topic has been ‘digital transformation’, which is a term that currently gets used all over the place. The good news is that people mostly seem to have understood that digital transformation most of all is a business transformation, with IT being an enabler, not a driver. However, and that’s the bad news, one term popped up everywhere like a bad charm. Sharing Economy And the usual suspect companies are cited as the trailblazers of this sharing economy : ·     Airbnb is apparently the biggest hotel chain. But it does now own a single hotel, rather than a bed ·     Uber, the biggest taxi corporation. It does not own a single taxi I even heard Amazon and Alibaba being mentioned in this context. And then there are plenty more companies that one could mention, like TaskRabbit, Lyft, Zaarly, you name t...

Nimble Mobile CRM 3.0 - A Quantum Leap?

The News On February 14, 2018 Nimble announced the launch of Nimble Mobile CRM 3.0 , their new powerful mobile contact, relationship and pipeline manager for Office 365 and G-Suite. The company also announced a bundling of PieSync ’s B2B cloud integration platform to become an end-to-end social relationship management platform for all company contact records, regardless of where those records are stored. The new mobile app “unifies contacts from siloed mobile, cloud based and desktop records into a comprehensive relationship manager. It delivers the history of conversations and social context for everyone you meet, and it enables you to easily follow up and follow through on opportunities …” Besides introducing important features like business card scanning, the ability to send templated and tracked emails, and a mobile pipeline manager for tracking follow-through, Nimble Mobile 3.0 provides easy access to all company contact records, including social enrich...