aheadCRM

  Zoho hosted its usual Analyst Day to coincide with the annual Zoholics event in Austin TX. You’ll likely have seen the announcements already, as well as some analysis of them; I’d like to focus on one set. Zoho has opened up beta access to a set of apps that are specifically targeted to serve solopreneurs, small business owners in the making, freelancers, and similar individuals. Briefly, these apps include: Zoho Start , which guides individuals through the process of launching a business; Zoho Publish , a visibility tool to access listing services, maps, and feedback sites;  Zoho Tables , a hybrid spreadsheet/app combining ease of use with team access; and Zoho Solo , a mobile-only set of essential CRM and other business tools for solopreneurs. On the one hand, this is very smart. The majority of solo/small businesses worldwide have a smartphone or tablet as their only computer, driven by the commonality of solopreneurs around the world, both in the developed and developing...

The following article is an excerpt of a White Paper by Customerization ’s Kira Tchernikovsky . Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation. You can download the full white paper here . Customer experience (CX) is how a customer feels about a company over time. Creating great CX is about positive emotions, building trust, and leaving a lasting impression with customers. Orchestrating excellent customer experience is essential for building brand loyalty and increasing customer retention. It's also becoming increasingly important as more and more clients. B2C and B2B, choose to do business with companies who personalize interactions and prioritize customer satisfaction. While larger businesses have the resources to invest in Customer Experience (CX), small businesses (and by small we mean <200 employees) face unique challenges in providing an outstanding CX.   Here are a few com...