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SAP Connect 2026: Autonomous CX Steps Out of the Kitchen

A day after getting mere two minutes on SAP’s main stage, customer experience made its case in an hour, to the people who run the systems. The News On October 7, SAP’s customer experience organization held its own SAP Connect keynote to put products and substance behind what it calls Autonomous CX . CMO Jessica Keehn opened with a survey SAP conducted among 4,800 customers, CX practitioners and CX decision makers. In the survey, comparing price and value is customers’ top priority for AI in buying but ranks seventh in business investment. More than nine in ten CX leaders surveyed said they were prepared for agentic buying, while 22% said they could fully connect customer tools to the operational systems behind them and 3% reported a true end-to-end connection. One of her opening messages was that businesses need to invest to deliver on their customers’ priorities to be successful. Hold that thought. CX President and Chief Product Officer Balaji Balasubramanian described Autonomou...
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SAP Connect 2026: The Autonomous Enterprise Clocks In, CX Gets a Cameo

SAP used its Las Vegas keynote to put the autonomous enterprise into general availability. Customer experience got two minutes on stage and found its real airtime in the executive Q&A. The News Five months after introducing the autonomous enterprise at Sapphire under the tagline the beginning of better , SAP CEO Christian Klein opened the SAP Connect keynote in Las Vegas on October 6 by showing it in action. He closed with an upgrade of the tagline: “ This is no longer the start of something better. This is better .” Klein’s analogy was a unicorn. Frontier models can now draw one with the correct number of ears, he said, but they still cannot tell you which of your suppliers will deliver next week. In business, “ impressive is not enough. AI has to be accurate. ” SAP’s answer to this bases on three pillars. Joule Work is the AI engagement layer and, in Klein’s words, a new UI for AI . It rolls out to all customers starting this month and is built on conversations , spaces ...

The 360-Degree Customer View Myth: Your Sellers Need 3.6 Degrees and a Reason to Call

For more than twenty years, CRM vendors sold the 360-degree customer view as a commercial superpower: every contact, every transaction, every complaint, every campaign response in one place. As we discussed in our recent CRMKonvo with Andreas Schuster of SugarAI , the promise always had a flaw. Seeing everything is not the same as understanding anything, or seeing the right thing. The question is not whether AI completes the circle, but whether it lets us admit sellers never wanted the circle. TL;DR If you want to watch the full CRMKonvo, please go ahead here (optimized for smartphones) or here (optimized for tablets/computers). Else, be my guest and continue to read. Or do both … Three Point Six Degrees and the Death of the Dashlet Andreas opened with a wordplay that is better than most keynotes: out of the 360 degrees, perhaps only 3.6 matter. " The more they know in terms of data, the less guidance they get what to know. " He recalled sales leaders of a decade ago...