Creatio commits $300 million through 2028 to its banking offering, sharpening its challenger position against Pega and the CRM majors in regional banking. The News On September 22, 2026, C reatio announced a $300 million investment in Creatio Bank.AI , its offering for banks and financial institutions, to be spent from 2026 through 2028. Creatio describes itself as an AI CRM and workflow platform where people and AI agents work together . The release names two investment areas. The first is product and AI development: pre-built banking agents across three domains Creatio calls Growth , Service and Operations , plus continued work on AI Studio , covering no-code agent design, centralized AI governance, integrations, security and observability. The second is AI adoption and enablement: training programs, AI accelerator workshops, industry-specific guidance and expanded channel delivery capabilities for implementation partners. Creatio states that its financial services vertical grew 48%...
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